Author(s): Supaksiri Prakancharoen
Tourism story making is one of effective way that brings intangible tourism assets come to live and highlights value in local product and popularity. Research chose Wat Makluea, a community in Nakhon Pathom Province, Thailand, where tie-dye fashion has been made over past centuries. With intention to create new tourist destination there, this research is aimed to match demand and supply side between local and stakeholders: travel business, tourists, and government authorities; what are they expecting and what local will offer. Then, the research tickles three main variables in story making: history and Wat Makluea’s museum, local atmosphere, tie-dye pattern, and tie-dye production to formulate tourism story. Analytic Hierarchy Process (AHP) is used to find out the result. It shows that local and elder in community, travel business, and tourists agree with knowledge sharing condition. These groups also agree that history and Wat Makluea’s Museum is optional choice in story making process. However, tourist and travel business accept tie-dye production as optional alternative. Final tourism story starts presenting Wat Makluea history, process in tie-dye production and patterns therefore.