Author(s): Khaled Alsaeed Qamar, Mohamed H Rabie, Mohamed Noureldin Sayed
This research seeks thorough investigation and analysis to describe and analyze the disparity or conformity in the perception of the Saudi family towards the dimensions of credit facilities on the one hand, and the behavior of consumer purchasing behavior, according to their demographic characteristics, as well as to reveal the type and strength of the relationship between the dimensions of credit facilities (consumer loans, sale in installments), and the behavior of consumer purchase, by applying to Saudi households palm To achieve this goal, a survey list was designed that was distributed to a sample of 500 eastern region families. Preliminary data were analyzed using the SPSS statistical program, and the results showed that there is no relation between the perception of Saudi families, towards the dimensions of credit facilities and age, gender type, education level. However, there is a relation between the perception of Saudi families, towards the dimensions of credit facilities and monthly income, dimensions of the credit facilities (loans, installments). By enhancing competition and improving credit facilities, banks are developing new products and changing their customers' purchasing behaviors, encouraging them to switch banks and to make balanced decisions in obtaining certain types of financial products.