Author(s): Volodymyr Kulishov, Mietule Iveta, Maksymova Irina, Slusarenko Kateryna
The article researches the modern concept of the creative economy, summarizes different views of scientists regarding the concept of "the creative economy". The general key tendencies of creative economy formation in the EU countries and other most developed world countries are substantiated according to the level of the creative economy. Factors and modern patterns of the country creative economy development at the macro level are determined. The nature of the relationship between the country GDP growth and the creative economy level were studied, thus, giving opportunity to identify two key groups of EU countries in terms of the ratio of these indicators. The causality among the level of economic freedom in the country, the "creativity" of the economy and social progress is substantiated. The leading role of R&D employees as a component of the country creative class for the growth of the creative economy level is determined. The strategic model of the creative economy development in Ukraine under the conditions of transformation and global digitalization is worked out. The model is based on the outcomes of GAP analysis of creative results, key indicators of the creative environment and international indices of Ukraine compared with EU countries and Great Britain.