Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Corporate Social Responsibility in Information and Technology Sector: A Case Study of Wipro

Author(s): Omesh Chadha and Shivani Shukla

The IT sector is uniquely positioned in terms of skills and expertise that can help benefit society in the long-run. The aim of the study is to assess the CSR (Corporate Social Responsibility) expenditure and the CSR activities undertaken by Infosys for twelve years (2007-21). Qualitative analysis is done based on CSR activities undertaken by Wipro over the years. The profitability aspect has also been considered (gross profit and net profit) and it is found that there is a positive and a significant relation between the CSR expenditure and the profitability. A CSR index is also created consisting of ten parameters to find out the extent of CSR involvement during the study period. The sources used for collecting data include annual reports of Infosys and the Prowess database. SPSS version 23.0 is used to analyze the data. Infosys can widen its CSR domains to yield more benefits in the long- run.

Get the App