Author(s): Mohd Khairulnizam Sahlan
This study investigates the practices of strategic alliances (SA) within the Malaysian woodworking sector, focusing on how these practices function and contribute to the industry. Through a qualitative approach, the study explores whether woodworking firms collaborate to define SA practices and the role of coopetition in such alliances. Findings from interviews with industry participants highlight the practical application of coopetition, where firms simultaneously collaborate and compete. The concept of coopetition applied within the sector includes resource pooling, market-sharing strategies, and collective problem-solving, alongside the inherent challenges of managing competitive tensions. These insights provide a framework for industry practitioners to optimize strategic alliances, emphasizing the importance of transparency, trust, and alignment of mutual goals in fostering a sustainable coopetitive environment. The research offers valuable perspectives that may guide other sectors in exploring coopetition for competitive advantage.