Author(s): Anuj Verma, Meenakshi Verma and Gangu Naidu
Purpose: The outbreak of the Corona Pandemic has compelled Indian Universities and other Educational Institutions to resort to Digital mediums for teaching. This research paper attempts to measure the customer response on a combination of Digital and Physical teaching practices that shall prove beneficial and effective to the students and teachers of Management Schools. Design/ Methodology/Approach: This research paper tries to throw light on the consumer perception pertaining to the blended teaching practices during covid pandemic. This data of 434 respondents have been gathered through online survey. A detailed questionnaire was floated and data was analysed using SPSS and model was tested using SEM Findings: The paper reveals that infrastructure and attitude of teachers, teaching and learning practices played a significant role in shaping the consumer opinion about blended learning. The findings also revealed that role of parents are also very crucial in shaping the student’s attitude towards blended learning. Language barriers did not have a significant effect on the opinion about blended learning. The mediating role of attitude towards consumer intention has been established Practical implications: The authors have tried to provide distinctive teaching ingenuities to contest the problems posed by the Corona crisis. These ideologies laid down by the authors can influence the teaching fraternity and student populaces at Management Colleges and Universities in India to a very great extent.