Author(s): Kavitha K, Celina A, Priya S and Priyadarsini P
This study Investigated how Behavioural, personal, Social, Technology and environmental factors influence consumers behaviour intention towards the mobile payment platforms.This study seeks to explore the payment behaviour of individual who have previously used mobile payment applications such as Google Pay, PhonePe and Paytm to purchase products and services from a variety of merchants.TAM theory is used to investigate the independent and dependent variable used in this study. A descriptive research design was used to select a sample of 783 mobile payment app users in chennai through purposive sampling.The primary data was collected using the structured questionnaire.The proposed hypothesis were tested using SPSS AMOS.The independent variable included in the proposed model accounted for a substantial portion of the variance in users behavioral intention towards mobile payment apps.