Academy of Accounting and Financial Studies Journal (Print ISSN: 1096-3685; Online ISSN: 1528-2635)

Abstract

Competitive Advantage In The Digital Age: Leveraging Strategic Innovation

Author(s): Robert Martin

In today's rapidly evolving digital landscape, businesses are continuously challenged to stay ahead of the competition. One key avenue for achieving and maintaining a competitive edge is through strategic innovation. This article explores how organizations can leverage strategic innovation to gain a competitive advantage in the digital age. By examining the principles of strategic innovation and its application in various industries, this article aims to provide insights into effective strategies for driving growth and success in a highly competitive environment

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