Author(s): Mohammed, T.A.
Higher education institutions (HEIs) continuously collect and compile performance data, however, the efficacy of such data in informing data-driven decision making (DDDM) processes is questioned by both academics and administrators. This paper seeks to explore the perceived challenges facing HEIs in the Kingdom of Saudi Arabia in using Key Performance Indicators (KPI) data as a decision-making support tool. An online survey was administered to collect data from academic and administrative leaders in a public Saudi University. The findings revealed various perceptions of the key challenges facing the university in effectively using KPIs data in making data driven decisions, and that there is no significant difference between these perceptions among the university functions and roles. Future research may investigate the value of investment in KPIs data infrastructure, with more focus on comparative analysis.