Author(s): Aisha Fahim
Business sustainability refers to a company's ability to operate in an environmentally, socially, and economically responsible manner over the long term. As companies face increasing pressure to address environmental issues, social responsibility, and ethical practices, sustainability has become a strategic priority for many businesses. This case study explores the challenges and strategies that businesses face in adopting sustainability practices, including environmental impact reduction, ethical sourcing, and community engagement. It also highlights the role of innovation, regulatory pressures, and consumer demand in driving sustainable business models. Ultimately, the study aims to provide insights into how businesses can achieve sustainable growth while balancing economic objectives with broader social and environmental responsibilities.