Author(s): Ashish Kumar Biswas and Hariharan K
Business Intelligence (BI), the game changer in driving organisations into the future calls for great commitment from the senior management. A multi-pronged approach with leadership to penetrate into all levels of the organization to bring in a change in culture, maturity of acceptance, integrate new business and handhold throughout the process to gain competitive advantage and smarter results. In a data rich business environment, the key lies in computing, applications, storage and managing data. Individuals, companies and domain experts rage for the best of the solutions. IT solution providers including Microsoft, Oracle and IBM have rolled out their suites in the form of cloud computing, block chain and resources allocation platforms. This study is aiming at analyzing the concepts and theories related to business intelligence and market analysis. This study will first review the available literature on the concepts and then form the problem statement, which will further be researched by the researcher to determine the study's outcome.