Author(s): Leelavati, Madhavi, Dharani, Sireesha, Sravani, Sai Krishna and Kumara Swamy
Purpose: Corporate analytics, a new term, has been used by thousands of businesses to assist in increasing value and improving company performance. There are numerous aspects of business analytics. Many parts of business analytics, however, remain unknown. This research investigates many viewpoints on company analytics and its relationship to business intelligence. Furthermore, authors demonstrate uses of B.A both in business areas and industrial sectors, as well as shed some light on business analytics education. Finally, in order to aid future study, authors highlight different research approaches employed in literature. Theoretical framework: Recent literature has reported good results in both student performance and satisfaction in blended learning (Dziuban et al., 2004). However, there is still much to investigate and learn about BL because it is a recent development. Design/methodology/approach: Authors used well-defined criteria to pick relevant material from two commonly used database systems: Web of Science,Scopus. Authors conducted a bibliometric study based upon that bibliometric metadata of the papers chosen. Following that, authors read the literature and used MAX Qualitative Data Analysis to code pertinent parts inductively. The coded information was then compared and synthesised. Findings: To begin, according to bibliometric study, the literature on business analytics is expanding at an exponential rate. Second, analytics is a system that uses machine learning approaches to improve an organization efficiency and performance by assisting with decision-making. Third, the use of data analytics is broad, including not just certain parts of a corporation but also many industrial sectors. Finally, analytics is a multidisciplinary field, and effective Technical, intellectual, and business skills should all be taught. Originality/value: As a result of a synthesis of established business research intelligence, this systematic review may function as a rapid function for novice practitioners and academics, established scholars also can benefit from in this work by using it as a useful reference.