Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Block Chain Intervention in the Tourism Industry: A Systematic Review

Author(s): Uday Salunkhe, Chitralekha Kumar and Shivang Jitendra Khare

A network-based system designed for making trustworthy, intelligent, and open distributed ledgers, blockchain technology is the technical term for this system. Smart contracts, decentralized applications, and crypto currencies are the new tools helping to elevate its profile across sectors, including the travel and tourism business. The widespread adoption of blockchain technology is indicative of its status as a major digitalization trend. Bank of America, Microsoft, Deutsche Bank, and UniCredit are leading examples of the financial behemoths and multinational organizations that have seen the promise of blockchain technology and digital currencies. Despite the topic's growing importance, research into blockchain's applications in the tourism industry is still in its infancy. The present research is based on systematic literature review that allows researchers to view the application of blockchain “lay of the land” in the tourism industry. The results could serve as a springboard for further observational research.

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