Author(s): Raya Braun
This study examines the intricate relationship between marketing strategies and economic choices in competitive markets, focusing on balancing cost and value. Effective marketing influences consumer perceptions, driving demand while optimizing pricing strategies. By analyzing case studies, we reveal how brands leverage marketing to enhance perceived value, thus justifying higher costs. The findings highlight the critical role of marketing in shaping economic behavior, offering insights for businesses aiming to navigate competitive landscapes successfully.