Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Assessing Patient?s Satisfaction in Government Homeopathy Medical Colleges: An Empirical Study

Author(s): Biranchi Narayan Swar and Abhijit Pandit

The purpose of this study was to analyse patient satisfaction with outpatient healthcare services at D.N. Dey Homoeopathy Medical College Hospital (DNDH) and Pratap Chandra Memorial Homoeopathy Medical College & Hospital (PCMH) in Kolkata, India. A total of 200 participants were included in the study, and data was obtained by a self-administered questionnaire. The primary parameters considered were socio-demographic characteristics, ease of access, previous encounters, and patient contentment. A Chi-square test was conducted to evaluate associations and the correlation coefficient was used to determine the strength of the correlations between the factors. Additionally, regression analysis and factor analysis were conducted. Suggestions for enhancing patient satisfaction levels were provided.

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