Author(s): Sanjit Kumar Dash
India is viewed as one of the biggest film centre points on the earth. The Indian film industry is famous for its marvelousness, energy and show. India has been on a steady growth curve in terms of the number of feature films produced and distributed in a year. Value of the Film Industry in India is 183.2 bn INR. So it’s important to find out the customer requirements and classify them in to different category. To estimate the satisfaction of theater viewers in Pune, Kano model is used. Three approaches to Kano model are used to categorize theater services as must-be quality (M), one-dimensional quality (O), attractive quality(A), indifferent quality(I) and reverse quality(R). Theater operators need to analyse the factors which affect satisfaction or dissatisfaction of the viewer’s and should prioritise the attributes based on the rule (M>O>A>I) to improve satisfaction as well as to reduce dissatisfaction and loss of resources