Author(s): Anurag Chauhan
The energy sector, characterized by its dynamism and strategic importance in the contemporary global landscape, is undergoing a significant transformation driven by technological advancements, the increasing adoption of renewable energy sources, and advancements in energy storage solutions. This technically intensive sector presents unique employer-employee relationship dynamics. This research explores the antecedents of employer branding within the energy sector. A grounded theory methodology is employed to investigate the factors influencing employer branding within the energy sector, including an exploration of sub-items within each identified factor. Subsequently, Total Interpretive Structural Modelling (TISM) is used to establish the hierarchical relationships and interdependencies among these factors. This study identifies key factors and their interlinkages impacting employer branding in the energy sector. Culture & environment and Compensation and benefits were found to be key factors impacting employer branding. These factors were directly impacted by Career curve and Work-life balance. Prior research addressing employer branding within the specific context of the energy sector is limited. This study aims to address this gap by identifying the antecedents of employer branding from an energy sector perspective. Specifically, energy sector-relevant factors and their associated sub-items are identified, culminating in the proposal of a tailored employer branding model.