Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Antecedents and Consequences of Firm's Green Performance: The Moderation Role of Institutional Environment in West Azerbaijan Province, Iran

Author(s): Ramin Bashir Khodaparasti and Hooshmand Bagheri Garbollagh

The purpose of the present study is to investigate the antecedents and consequences of firm's green performance with the moderation role of the institutional environment in the province of West Azerbaijan, Iran. This study is applied in terms of its purpose and descriptive in terms of its method. The statistical population of this study was 600 employees of food processing firms in West Azerbaijan Province who were selected by Cochran's sampling method. In order to analyze the data, the partial least squares method and Smart-PLS3 software were used. Results indicated that environmental, social and governance factors had a positive and significant effect on the green performance of firms. The results also confirmed the positive and significant effect of green firm's performance on the environment, society and firm value. In addition, the institutional environment moderates the relationship between all those three factors.

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