Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Analyzing Effectiveness of New Emerging Technologies on Reshaping Human Resource Department

Author(s): Gopalakrishnan G, Sweta Banerjee and Shilpa Gaidhani

This research paper investigates the impact of new emerging technologies on reshaping the human resource (HR) department and the challenges associated with their implementation. Drawing on quantitative data collected from a sample of 266 HR managers, the study explores the extent to which new technologies enhance efficiency, communication, decision-making, and overall effectiveness within HR functions. Additionally, it examines the barriers and complexities encountered in the adoption and integration of these technologies, including staff training, resistance to change, integration complexities, cost implications, and data privacy concerns. The findings reveal a significant positive impact of new technologies on various aspects of HR operations, highlighting their potential to revolutionize traditional HR practices and drive organizational performance. However, they also underscore the multifaceted nature of technology implementation, with critical challenges necessitating comprehensive strategies for successful adoption.

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