Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Analysis of the Influence of Knowledge Management Practices and Systems on Firm Performance

Author(s): Dennis Joseph, Souvik Roy, Amar Raju, Saravanan D and Santosh Kumar Yadav

This study examines the impact of effective knowledge management practices on a company's performance. Structural equation modeling (SEM) was used to test the proposed model. We surveyed 310 senior and middle-level managers from Indian IT companies using a simple random sampling method. The analysis showed that knowledge identification, acquisition, storage, dissemination, and application all have a significant positive influence on efficient knowledge management. Additionally, financial performance, firm productivity, employee performance, innovativeness, and customer satisfaction all have a significant positive influence on organizational performance. The findings suggest that knowledge management practices can lead to improved knowledge management within a company, which can in turn directly improve the company's performance.

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