Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)
Abstract
Analysis of Rural Customers' Dilemmas with Digital Banking Services In Indian Banking Systems Study of Selected Villages In Pune District of Maharashtra State
Author(s):
Roshni Sawant
This article aims to provide usages and constraints of digital banking services among the rural banking customers in the Pune district located in the Maharashtra state, India.