Author(s): Vijay Raja R., Mohana Sundari V., Kalaivani M and aladi Jaswanth Seshasai
This study investigates how homemakers use e-commerce and food delivery apps, focusing on what influences their choices. The research combines several theories about technology use to create a comprehensive model. Perceived usefulness, perceived ease of use, subjective norms, perceived behavioural control, trust and attitude are taken as the independent variables where as actual usage is considered as the dependent variable in the proposed model. Behavioural intention to use acts as a mediating variable. The study surveyed 199 homemakers in Chennai, India, asking about their experiences and opinions. Convenience sampling method is adopted for the study. Questionnaire was framed using the 5-point Likert scale. SPSS 25 and AMOS 25 were the statistical tools used. Findings show perceived usefulness, subjective norms, perceived behavioural control and attitude have an influence on actual usage, other variables like perceived ease of use, trust seems to have an insignificant influence. Overall, this study gives valuable insights into what makes homemakers choose and use e-commerce and food delivery apps, which can be useful for both businesses and researchers in this field.