Author(s): Sanjay Pareek, Kiran Khatri, Deepak Kumar Adhana, Rashmi, Dipti Sharma and Milind Srivastava
This empirical study examines the primary factors affecting the acceptance and utilization of Artificial Intelligence (AI) in the Indian financial services industry. The paper analyzes variables like organizational preparation, technological infrastructure, legal frameworks, and perceived benefits to elucidate their influence on AI application. Factor analysis, regression, and ANOVA are employed to assess the data collected from a survey of financial institutions. The findings suggest that organizational readiness, technological infrastructure, and perceived advantages are the primary determinants of AI adoption.