Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Adoption Strategies for Robotic Process Automation in the Transportation Sector

Author(s): Ranu Pareek and RK Tailor

In terms of economic value, labor benefits, quality and control enhancements, and flexible execution, robotic process automation has a substantial influence on a company's operations and competitive posture. Everyone in the organization must roll up their sleeves and participate in adoption, including decision-makers and staff from various areas. RPA enables various business units within an organization to create solutions to quickly digitize operations, producing substantial and sustainable value in little time while lowering overall risks. Employees desire the tools to find out how to simplify their work. They can do this by automating labor-intensive, repetitive procedures. A successful strategy is for people to learn how to deploy such automation themselves, so the benefit instantly transfers into making their daily job simpler. Robotic Process Automation (RPA) has the potential to revolutionize the transportation sector, particularly in terms of increasing efficiency, reducing costs, and improving customer satisfaction. Here are a few examples of how RPA can be applied in the transportation industry. This research paper explores the adoption strategies for Robotic Process Automation (RPA) in the transportation sector. The transportation sector is constantly looking for ways to increase efficiency, reduce costs, and improve customer satisfaction. RPA has the potential to achieve all three goals by automating various repetitive tasks and reducing errors. The research paper provides an overview of RPA technology and its benefits, as well as the challenges that need to be overcome to successfully implement RPA in the transportation sector. The paper identifies several key adoption strategies, such as identifying the right processes to automate, developing a clear business case, engaging stakeholders, and selecting the right RPA vendor.

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