Author(s): Nimisha Singh, Sarthak Sengupta and Anurika Vaish
The research study attempted to explore social media usage among gig workers in higher education institutions during the COVID-19 pandemic. The methodology of the study was based on primary and secondary data. The statistical tools and analytical techniques implemented in the study were bibliometric analysis, country-wise analyses, thematic mapping, statistical surveys, and Analytic Hierarchy Process (AHP). Primary data was collected through self-administered interviews and questionnaires for understanding the working conditions of gig workers in higher education institutions. Secondary data was collected with the help of a literature review and leading research databases across the world. This research study will pave the way for the development of gig workers in higher education to use the full potential of social media to achieve their goals by suggesting various strategic measures. This study found that usage of social media helps them to boost their flexibility, self-determination, and self.