Author(s): Saurav Kumar
Past to five decades earlier, the very perception of a women entrepreneur managing her own business firm could have appeared ambitious at the highest points. Women entrepreneurship evolved in spite of problems surrounding it such as discrimination, gender inequalities and many more regressive social norms. A lot of women’s have started their own businesses in order to break free from social constraints. Women proved themselves to be strong innovators. Expressly in some of the economically developing nations, the opportunities offered by women entrepreneurs help grow markets and also increase the employment prospects. But despite progress, the topic is of vital significance because of the challenges which stand still and should be treated as global phenomenon. “There are merely about 10 countries across the globe where entrepreneurship is equal in terms of gender equality .” The current global trend founds women owned businesses to be more concentrated in small and medium enterprises with a ratio of overall low-profitability or low-growth sectors. Women’s are found to stick or limit themselves to a range of business choices such as fashion retail, beauty cosmetics and food services. “In continents of Africa and Asia, approximately 75 percent of women are in these consumer-oriented sectors. They are seldom into mining, construction, electronics and big data technologies” Caren Grown, senior director for gender at the World Bank, advocated. The study highlights current participation of women entrepreneurs in the markets of G20 countries.