Author(s): Rohan Das, Pranav Ranjan, Sarvesh Kumar, Meghasham Chaudhary, Shital P. Bhusare, Vivek I Swami, Samrat Ray and Kumar D.
The Indian Cinema Industry since a long time has been instrumental in influencing different stakeholders of the society. The image of the actors and characters in Cinema has larger bearing on the lives of the common people. Considering this, the authors have tried to study the impact of cinema industry on the changes in behavioural and consumption pattern of set of respondents belonging to Gen Z. The authors have collected both primary and secondary data in order to derive the results. The authors have taken a survey of 144 respondents so as to find out the impact on the behavioural and consumption pattern. The various statistical tests used to derive the results are Friedman Test and Chi square test. The authors have found that cinema influences the behavioural and consumption pattern of respondents.