Author(s): Kasthuripriya S, Jaisun M
It was very commonly known that housing has played an important role in human life. The present study analyses the influencing factors of banks towards granting housing loans to customers. The present research categorizes three factors that affect consumer credit. These factors encompass those of the loan elements (Education loan, Personal loan, Vehicle loan, Home loan) and focused on Consumer credit base towards purchase housing. For this 200 respondents were taken as sample for the study in order to get the needed information. The study is of both analytical type and descriptive type with convenient sampling is used