Author(s): Ramandeep Kaur
The main aim of this study is to investigate the relationship between Corporate Social Performance and Corporate Financial performance of selected companies listed in Bombay Stock Exchange in India. The study is purely based upon secondary data collected from Companies Annual Reports and Sustainability Reports for last three years ranging from 2018-19 to 2020-21. The results indicate that intense involvement in socially responsible initiatives has a significantly positive effect on the stock market returns and price earnings of the listed firms in BSE after introducing the measures of corporate governance as control variables like: size of the firm, age of the firm, financial leverage and capital intensity. These findings provide insights to the management to assimilate firm’s CSP initiatives with its strategic business policies and thus, to renovate the business philosophy from traditional profit-oriented approach to socially responsible approach.