Author(s): Shagun Jain, Tina Shivnani and Jampala Maheshchandra Babu
Consumers' purchasing habits have evolved over time. Consumers used to go from one store to the next, but today they hop from one website to the next. Many offline retailers have also converted their businesses from offline to online mode in order to attract more customers from different regions. The overall situation post pandemic has led to the creation of different perceptions in the mind of the consumers. The study here would explore the thought further and investigate what would it be that might impact the decision to select either online stores for shopping or visit the local supermarkets. The study uses a structured questionnaire to collect data from 440 respondents using various statistical methods. The EFA and CFA conducted extracted a total of six significant factors. With acceptable values for the sampling adequacy test, the EFA extracts a total of six factors for the supermarkets purchase behaviour. These include – Perceived Ease of Use, Delivery Factors, Preferred Mode of Payment, Price Promotion and Technical Barriers. On the other hand for the items associated with the online shopping aspects, there are a total of similar six factors extracted having eigen values of more than 1. These factors include – Perceived Ease of Use, Delivery Factors, Preferred Mode of Payment, Price Promotion and Technical Barriers.